Lawson Pharmacy

Design | Branding | Project Management | Build | Fitout

Lawson Pharmacy approached us when they were moving sites, and the owners decided to modernise the store while taking the opportunity to completely rebrand.

The rebrand called for a modern twist on traditional elements. The traditional pharmacy cross was split with curves, giving the logo a personalised touch and forming an ‘L’ shape for Lawson. This was paired with a combination of both modern and traditional fonts, resulting in a design that was perfectly suited to the Blue Mountains area.

For the pharmacy’s interior, the owners desired a clean look with a playful use of colour. The store’s small space led to a design mostly in white, with natural timber used on the floor and in selected design elements. To enhance customer engagement, timber detailing was added to the inside of the bulkhead above the Prescriptions Counter, creating a striking design feature in the area where customers spend most of their time.

The build and fit-out process moved seamlessly, aided by the stunning scenery of the Blue Mountains. Customer engagement increased so significantly that in the first year after their move, Lawson Pharmacy won the Local Business Award in their category.